Whether the brand positioning of door and window m

2022-07-22
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[Yihe doors and windows] for door and window brands that have been marketing traditional doors and windows for many years, facing the surging online marketing, it shows that the traditional model is weak, and many door and window manufacturers have fallen

[Yihe doors and windows] for door and window brands that have been marketing traditional doors and windows for many years, facing the surging online marketing, it shows the weakness of the traditional model, and many door and window manufacturers have fallen. On the one hand, it shows the infinite charm of e-commerce, on the other hand, it also shows the urgency of the reform of traditional door and window manufacturers

independent operation of door and window manufacturers, e-commerce can have a more direct management of the brand, facilitate the understanding of customer needs, and better control the price and service, but there are also many challenges. First of all, the traffic of the brand's Independent E-commerce website is limited after all, and there is a lack of talents who understand both the management of door and window manufacturers and the operation of e-commerce. In addition, due to the small volume of online sales, the resource allocation that door and window manufacturers can give to the agent e-commerce team is often very limited. If door and window manufacturers have to cultivate e-commerce talents themselves, it is also OK, but far water can't save near fire, and it is likely that talents have not been cultivated, The market of door and window manufacturers has long been seized by their peers

e-commerce represents long-term potential. For door and window manufacturers, there will be many problems in handing over a certain market to dealers for long-term management, especially in the maintenance and transmission of door and window brand image, because the design of door and window franchise stores and store services are not under the direct control of door and window brands. Therefore, it is wise to rely on the powerful third-party platform in the field of e-commerce at this time, mainly because they have quite professional skills in e-commerce management. At least in the current door and window manufacturers, relying on the third-party platform for the time being is more beneficial to the control of the door and window market than cultivating talents by themselves

first of all, changing the brand positioning of doors and windows is a very risky action, which is likely to make loyal customers disappear. Door and window manufacturers can certainly reshape their own brand image of doors and windows, and can face more high-end or low-end groups of different ages, but they should still match their positioning. Because the current marketing methods and the choice of spokesmen may make the original consumer groups take the initiative to leave the brand

the success of the brand positioning of door and window manufacturers is still determined by the fit of the main consumer groups in the business district. When the door and window manufacturers convert their brands, they should consider whether they are able to overcome the risks of this behavior, and whether the original consumer groups or the consumer groups they will face can accept this conversion. Door and window manufacturers need to be treated with caution

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

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